Purposeful Pivoting
Obligatory introduction newsletter - open it, you know you want to!
Hi - I’m Adrianne!
I’m the owner of Pivot with Purpose, a service based business helping small businesses, solopreneurs, individuals and startup founders build the business of their dreams.
I’ve pivoted in my life a lot and I want to help you do a little pivoting too.
I’m a hobby farm owner with a background in an assortment of industries and a passion for creating stellar human experiences (client, customer & employee).
I want to support YOU as you chase your dreams too.
Why I Pivot
One moment while I unfurl my scroll of reasons….
The status quo of working a 9 - 5 wasn’t working for me. Although I’m fluent in corporate lingo and will happily circle back after the first of the month, I’m a better fit for the rough and scrappy side of building something new.
And, I operate a hobby farm so it’s really tough to convince a full-time employer that I should be allowed to limit my hours in the summer and increase them in the winter.
And so here I am - a freelance service provider ready to partner up with cool humans doing amazing things by utilizing my expert generalist skills to help you grow.
Working with me gets you…
A sounding board & cheerleader when you’re unsure about what next step to take.
An extra limb to execute the mundane parts of running the business, like invoices, emails & customer support.
An efficient and reliable partner to tackle the unexpected things that pop up, allowing you to stay on track for your goals & priorities.
BONUS: Working with me also means you have the opportunity to impact a rural community in Northern Minnesota. Despite being surrounded by farmland (and forest), access to fresh, local produce is actually quite hard to come by in these rural areas. The hobby farm, Oberon’s Acres’ mission is; Feed ourselves, feed our community.
Who do I work with?
Small Business Owners
These folks are working around the clock to keep their business going and growing. In conversation with these rockstars, I continue hearing how they enjoy certain parts of their business, like making the product & coming up with new ones, but building a website or managing their social media is draining.
Say less - If it’s boring to you, I can almost guarantee it brings joy to me.
I would love to help build your digital presence and craft a strategy that is sustainable for you to take on as you grow.
Early-stage SaaS Startups
These pals are also working around the clock and code-switching between activities all. day. long. Whether meeting with an investor to get funding or getting scrappy and rewriting some code to add a new CTA button in their new app, they’re running full speed at their goals.
Tag me in, boss! I’m an Operational Generalist with focus areas of Customer Experience, Operations & Marketing Communications.
Forget trying to fundraise to get funds for a full time employee when you really just need some part-time / fractional help. I’m not seeking a fancy title, salary or benefits and I’m flexible to support your ever-changing needs.
Solopreneurs
I’m connected with many business coaches and consultants. It seems they’re spending the day working with clients and trying to gain new clients and the other work to keep the business running starts to encroach on their life.
Hit me up!
That’s my jam and I’d love to help you find the right software solution to automate a process, ghostwrite, organize your Notion content or manage the marketing and administrative work so you can do more of what you love.
Individuals
Ready for a change in life? Seeking a major career pivot?
Also feeling lost on where to start?
#BeenThere - Let’s tackle it together!
I’m not a therapist or coach, but I can help you ‘project manage’ how you’ll get to the next step and chase your dream too. Resume review & edits, interview practice, and pivoting out of the general sense of being ‘stuck’ are some of my favorite ways to spend my time.
What’s the newsletter about?
Freelance to Farm Update
My entire purpose for pivoting from regular work to freelance is to build the farm! So join me as I figure it out along the way. Each year is different except for one thing…
Me standing outside, hands on my hips, staring at the sky and begging for rain.
Sharing is Caring
I learn something new almost every day. I won’t gate keep the new ideas or tools I find that can benefit you.
Did you know you can use Google Scheduling like Calendly? Got that hot tip last week and now I don’t have to pay for both Google One and Calendly services! 🤯Joyful Human Content
Although I use AI tools, I don’t write with them. Everything I write will be authentically me and I’ll try to bring a little human connection into each newsletter I share.
How often?
I’m not ready to commit to a timeframe, but never more than weekly. #Ain’tNobodyGotTimeForThat
How you can help
Share this newsletter with Small Business Owners, Solopreneurs, Startup Founders & Individuals that could benefit from my services.
Follow Pivot with Purpose on Facebook or LinkedIn and interact
Connect with me via virtual coffee (or in person if you’re local!)
Ta-ta for now pals! 👋





